Biography – FRED ALLARD
« Art is the expression of my feelings »
Born in 1968, Frederic Allard has been an entrepreneur for more than 20 years in the fields of communication and new technologies associated with the world of fashion. He is the creator of the « Vitrines Parisiennes » (“Parisian Shop Windows”) the first e-concepstore for fashion.
With his business, steeped in Graphic art and surrounded by fashion and artists, head of advertising teams, he decided to become the author of his own creation and to express his own sensitivity.
He mixes all different kinds of genres, composing his artwork with fashion, design, matter, colours, spray-paint, photographs and collages ingredients in order to transcribe them again in large formats or in inclusions.
Fred Allard gives us his interpretation of the artistic society he witnesses, feeling and living it with his own sensitivity and both his personal and professional experience.